Mark Moore has been elected Vice-Chair of CEMA

The Strategic Committee of CEMA, European Agricultural Machinery Association, has elected Giulia Catini (CNH) as Chair and Mark Moore (AGCO) and President of IAgrE as Vice-Chair.

The CEMA Strategic Committee advises the CEMA Board of Directors on policy developments, assessing policy options and anticipating challenges related to European policies affecting the agricultural machinery industry. The Committee comprises representatives from CEMA’s national associations and company delegates.

Giulia Catini serves as Head of EU Affairs at CNH. She has been an active member of CEMA’s Strategic Committee (formerly the Public Policy Group) for over a decade. Based at CNH’s Representative Office to the EU in Brussels since 2016, she works closely with EU institutions and trade associations. Since joining CNH in 2011, Giulia Catini has taken on roles of increasing responsibility, gaining extensive expertise in strategic EU industrial sectors, including agricultural machinery, construction equipment, and the automotive sector. An Italian national, she is passionate about European policy and sustainability. She holds a degree in Economics, specializing in Diplomatic Affairs.

Mark Moore is Director, Government Affairs for AGCO Ltd. Since joining AGCO (Massey Ferguson) in 1990, he has held various roles, defining technical requirements and driving innovation and developing the application of innovation and technology in agriculture. With a background in agricultural engineering, Dr. Moore was an early pioneer of precision farming and obtained a PhD in Agricultural & Bio-systems Engineering in 1998. Today, he works with governments and stakeholders.  Mark is also the President of the Institution of Agricultural Engineers (IAgrE).

Charlie Nicklin IAgrE’s CEO said "Mark’s appointment as Vice-Chair of the CEMA Strategic Committee is excellent news for our industry. The committee plays a key role within CEMA, and it’s gratifying to have a UK engineer in this important position. Mark’s participation allows us direct insights into EU policy direction, the perspectives of European governments on agricultural issues, and how manufacturers are responding."

CEMA aisbl (www.cema-agri.org) is the association representing the European agricultural machinery industry. With 11 national member associations, the CEMA network represents both large multinational companies and numerous European SMEs active in the sector.

CEMA represents about 1,300 manufacturers, producing more than 450 different types of machines with an annual turnover of about €40 billion and 150,000 direct employees. CEMA companies produce a large range of machines that cover any activity in the field from seeding to harvesting, as well as equipment for livestock management.