Mark Moore

I joined Massey Ferguson in 1990 as a technical training instructor from Cranfield University, where I obtained a 1st Class Honour’s degree in Agricultural Technology and Management.

In 1991 I assumed responsibility for developing the MF yield-mapping programme, which evolved into precision farming in the mid 1990’s.  At the same time, I started a part time Ph.D.: The accuracy of yield maps and their subsequent use in crop management, which I completed in 1997.

During the past 30 years I have been responsible for developing the application of technology in agriculture.  I have worked with many farmers across numerous farming sectors all over the world, to deliver and install technology systems that increase the efficiency of food production.

In 2012 I joined the AGCO Africa team and focused on the Future Farm project, which brings modern agricultural practices and technology to Africa through a range of practical demonstrations and educational programs.  The project is supported by stakeholders within the agricultural supply chain, who collaborate to ensure useable and supportable agricultural solutions are developed and delivered to farmers.

In 2018 AGCO formed a new agronomy group and I was invited to join.  My agricultural engineering and agronomy skills have led to my current AGCO role of Director, Government Affairs.  The aim is to increase awareness amongst policy makers on the opportunities to increase food production while mitigating climate change.