IAgrE Guide to Public Relations

IAgrE introduce a new member benefit                                                                                                                  

Whether you are an individual or a business IAgrE is offering a free consultation about how a public relations plan could help your business, contact Marion for more information.  As a member you can also access useful information on our web site.

Public relations is a way to build your business image.  Even if your business is well established it’s always good to look at a fresh approach.  Having a plan will help you improve your brand positioning and achieve your goals.

Why bother with Public Relations?

The purpose of public relations is to enhance the reputation of an organisation and its products and to influence and inform your target audiences.

You can use public relations for a number of reasons for example:

• Improving a company’s brand image
• Higher and better media profile for the company
• Changing the attitudes of target audiences – such as customers
• Improving relationships with the community
• Increasing market share
• Influencing government policy at a local, national or international level
• Improving communications with investors and their advisers
• Improving industrial relations

All of these objectives can be assisted to some extent by more favourable media coverage.  Good editorial comment on a company’s financial performance will do more for the confidence of private investors and fund managers than a glossy annual report will ever do.

Good employee communications programmes are essential and good media coverage will also help to influence employee attitudes.

Below are a series of "chapter" headings, which will allow you to dip in and out of the information as you wish.  If you would like to download the entire IAgrE PR Guide for Members you can do so here.

NB. THIS INFORMATION COMES TO YOU VIA THE INSTITUTE OF PUBLIC RELATIONS EFFECTIVE MEDIA RELATIONS BY MICHAEL BLAND, ALISON THEAKER AND DAVID WRAGG WITH THANKS