Over the past five years, Hillsgreen’s Marketing to Farmers report has tracked how farmers think, buy, and make decisions. In this session, Ed Seed unpacks the key lessons from the data and explores what they mean for businesses marketing to farmers today. From trust and authenticity to content and channel choices, discover how attitudes have shifted, what really influences farmer behaviour, and how brands can build stronger, more effective connections across the agricultural industry.
Hillsgreen is a specialist marketing agency that helps businesses connect with farmers and the wider rural community. Founded by people who understand agriculture inside out, Hillsgreen blends strategic insight, data-driven marketing, and deep sector knowledge to deliver measurable results. Through initiatives like the annual Marketing To Farmers report, the agency continues to lead the way in helping brands engage the farming audience with authenticity and impact.
Details of the Zoom invitation for this talk will be distributed to members before the event. If you wish to particpate and do not have the joining details please contact Sarah at the Secretariat
