OUR SPEAKERS

Setting the Scene
Kate Halliwell, CSO, Food & Drink Federation

Kate Halliwell is the Food and Drink Federation’s Chief Scientific Officer.   Kate is accountable for the FDF’s food safety, food law and labelling, and diet and health policy briefs.

The role involves extensive liaison with food and drink manufacturing companies to develop cross-industry policy positions and responding to scientific consultations.  Previously Kate led the FDF’s diet and health policy work, and before that worked for the Department of Health and the Food Standards Agency on a range of nutrition and legislation policies.  Kate Chairs the IFST’s Special Interest Group for Food Science and Nutrition and is a registered nutritionist.  

Political View
Jelte Wiersma, Secretary General, CEMA

Jelte Wiersma is the Secretary General of CEMA – the European Association representing the Agricultural Machinery manufacturers in Europe. CEMA’s members are 11 National Associations and the biggest seven tractor manufacturers in Europe. 

Jelte, a Dutch national, from 2014 he worked as EU-correspondent for the leading Dutch weekly, covering European affairs, including agriculture, and agri-food-related issues. He took on his current role in 2022.  He is one of the founding members of the Holland House in Brussels.

Food Retailer View
Jake Pickering, Senior Agricultural Manager, Waitrose & Partners

Jake is currently the Senior Manager for Agriculture at Waitrose where he leads the team that is responsible for setting and implementing the Waitrose agriculture strategy. His responsibility stretches across the livestock, dairy, fresh produce and horticulture supply chains producing Waitrose products.

OUR SPEAKERS

Agronomist View
Kieran Walsh, Agronomist, Grounded Agvice

Kieran, has a practical background in farming, working on farms from a young age, then moving into farm management before a career move into agronomy in 2015. Starting as a distribution agronomist for 6 years, before going independent in 2019, as a regional agronomist for a large farming company.

Kieran is now co-founder and director of Grounded Agvice, and provides tailored independent agronomic advice addressing customer issues by seeking system-based approaches outside the normal parameters of crop agronomy. Their innovative approach supports farms and land owners across the south of the UK.

Livestock Sector View
TBC

Farmers View
James Price, Perdiswell Farm, Oxfordshire

James is an arable farmer from the edge of the Cotswolds who is pursuing his goal to both improve the quality of his soils and be more precise in every input.  This has led to a successful and profitable business and also industry recognition with roles at the AHDB and NFU in the past. He farms 3600ac in a family partnership with a mixture of owned, tenanted and contract farmed land and he worked alongside Clive Blacker and Yara with their N sensor for 5 years covering all aspects of precision farming with an emphasis on nutrient management.  

He is in a unique position of being able to practise what he preaches and has proved many times over the benefits of precision farming.  His attention to detail in all aspects of arable farming has led to a steady increase in yields despite the limitations of drought prone Cotswold Brash Soils.  At the same time he is ranked in the top 5% of farmers for low growing costs and uses nearly half the average amount of diesel per ha despite having ploughing in the rotation. Recent investment has seen a switch to 12m controlled traffic and the use of a camera guided hoe is being investigated.  His passion for improving his soils has led to the re-introduction of livestock onto the farm with both sheep and cattle during the winter. These, combined with cover crops and organic manures, have led to him being at the forefront of regenerative farming.