Landwards Conference 2020 - Martin Hamer

Lean & resilience – The international manufacturers perspective

Martin Hamer, Fendt

Martin is currently Fendt National Sales Manager looking after the sales and marketing of the full line of Fendt Tractors and Machinery for the UK, Ireland and the Netherlands. His responsibilities include around 1500 tractor unit sales together with a further 1000 units of other machines from Mowers and Grass Equipment, through to Combine Harvesters and Self-Propelled Sprayers.  This amounts to some $200 million of sales at retail value.

These sales are conducted via 2 distributors and 26 franchised dealers and are managed by a team of 14 Fendt staff which includes marketing, retail management, commercial management and sales support which fall under Martin’s management and control.

He has been in this role for the last 6 years but has worked for AGCO for nearly 25 years holding roles in MF and Challenger Sales, Marketing, Sales Engineering and Training where his roles were national and international.

Martin studied Agricultural Engineering at Technical College and gained City & Guilds qualifications before commencing a career in machinery dealerships before making the switch to manufacturer.

Being a dairy farmers son and continuing to manage the family beef and arable farm keeps his feet in the heart of the business and he has a keen understanding of the Agricultural cycle and the part machinery has to play in the development of agriculture.

He is also chairman of his local NFU branch.